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2009/2/27

Australia In Japan

Australia
From left: Director Baz Luhrmann, actresses Ryoko Yonekura, Nicole Kidman and actor Hugh Jackman attend the Japan premiere of “Australia” at Toho Cinemas Nichigeki in Tokyo on Thursday night. The film opens in Japan on Saturday.
2009/2/26

Shangri-La Hotel Tokyo

Serenity and service

http://www.japantoday.com/category/executive-impact/view/serenity-and-service

TOKYO — Tokyo will welcome its newest 5-star hotel on March 2 when the Shangri-La Hotel Tokyo opens. It will be the Hong Kong-based Shangri-La Hotels and Resorts’ first property in Japan. The 202-room hotel will occupy the top 11 floors of the 37-story Marunouchi Trust Tower main building.

These are busy days for Wolfgang Krueger, the hotel’s general manager. With a million things to do in the lead-up to the opening, Krueger is overseeing the final touches to the hotel, as well as conducting media interviews.

Born in Germany, Krueger has been in the hotel industry for more than 20 years, since starting his career in 1986 when he joined the Hilton in Dusseldorf. He has since worked in such locations as England, Turkey, Hong Kong, the Philippines, Singapore, Malaysia, Hawaii and Taiwan. He was appointed general manager of the Shangri-La Hotel, Tokyo, in November 2007.

Japan Today editor Chris Betros visits Krueger in his office to hear more.

What attracted you to the hotel industry?

My dream was to live abroad and be able to move around. I thought that the hotel industry was the right industry to do this. That’s what I have been doing for the past 21 years. This is my 12th hotel in 11 countries.Having worked with many hotel companies, how would you say the Shangri-La’s corporate culture is different?

We are a very Asian company. Our founders – the Kuok Group – are based in Asia, with Asian values in the way we deal with our customers. We have our own core brand. As far as design is concerned, Shangri-La is unique in the sense that when you step into a Shangri-La hotel, you immediately know you are in a Shangri-la hotel. We have a very distinct design with bold carpets and chandeliers. In Japan, it will be the same but with a touch of Japanese to it. For example, some chandeliers will feature ginko leaves.

What was it like when you first arrived here?

It was strange. It was just me working in a small office. It was hard at first, not being able to walk around the hotel, walking into the kitchen tasting food, not having customer contact. Once we got more staff on board, things started getting exciting.

How come it has taken so long for Shangri-La to open its first hotel in Japan?

As you know, this is not an easy market to enter. Location is very important, as is finding the right partner, unless you are prepared to buy the land and building. It has taken us a long time to do that. But we have never neglected Japan. We have had an outbound sales office in Japan for more than 10 years.

Is the Shangri-La brand well-known among Japanese travelers?

Yes, it is. We have a customer recognition program which is by invitation only. Of the approximately 1.3 million members, 10% are based in Japan. Japanese travel within Asia a lot and many have been to our hotels, in particular, Singapore, and our resorts in Malaysia.

With the economic downturn, this isn’t exactly the best time for a 5-star hotel to be opening in Japan.

The whole industry is going through a painful business cycle but once we weather the crisis, I think we will do well. Our strategy is to focus on the domestic market. This was our strategy even before the economic downturn. I’d say at least 60% of our clientele will be Japanese and it will be even higher on weekends. The rest will be corporate business, mainly Asian-based.

One positive factor for us is that there is great interest in the Shangri-La brand here. Plus, when something new comes to town, Japanese people want to see it, experience it and feel it. So I am confident they will come and stay with us.

With all the 5-star hotels now in Tokyo, do you think there is a demand for so many rooms?

I believe so. The 5-star hotels add capacity but not dramatically because they are small. We are a relatively small hotel with only 202 rooms. Remember that the greater Tokyo area has 23 million people and domestic travel is very developed. If the yen drops in value, that will boost inbound visitors.

How did you decide your room rates?

Image and brand positioning are big factors. As a luxury hotel operator, we have to position ourselves in the top end. That requires rates between 50,000 and 60,000 yen. Our suite is around 1 million yen. You don’t create demand by dropping rates. You provide value. Shangri-La has a very high guest return ratio.

How are you marketing the hotel?

As you can imagine, I am doing a lot of interviews. We will do some advertising in high-end magazines. Another good way is to tap into our guest recognition program.

What has been the response so far?

We started taking reservations in December and are getting good bookings. The corporate market wants to see the hotel first, so that will pick up after we open.

What about weddings?

We set up a wedding office in Ginza last October. In fact, the wedding team was the first to be on board. Our first wedding is on March 8.

Tell us about your restaurants.

We have one Italian restaurant, Piacere. The Lobby Lounge on level 28 will serve afternoon tea. There is also a Japanese restaurant, Nadaman.

And banquet facilities?

The 27th floor is dedicated to banqueting. We have a 400-square-meter ballroom, three smaller function rooms and a chapel. The ballroom can accommodate 200 for a sit-down function. In Japan, banqueting usually brings in more revenue than room revenue, so this will be very important for us.

What is your spa like?

Our spa is our own brand, called CHI, featuring ancient Chinese and Himalayan therapies. The hotel has six spa suites, located on the 29th floor. Adjacent to the spa is a 20-meter swimming pool and health club. The spa is open to the public. You don’t have to be a member or hotel guest.

How is the staff training proceeding?

Currently, we have about 320 staff. I am quite impressed by their dedication to training. The other day, some staff brought their own luggage from home for check-in training.

Where did you recruit your staff?

We had 27 new graduates. The others come from other hotels, restaurants and other Shangri-La hotels abroad to make sure there is enough support to introduce the brand properly.

Is it a very mobile labor market?

It always has been. It is always perceived as a benefit to move around. When I ask young people why they are interested in joining us, some say it is because we are strong in Asia and they want to experience our other hotels in Asia.

What is your definition of a good hotelier?

A good hotelier in today’s world is not only a good host but a businessman. However, the business aspect should never be more important than the hosting aspect. You need to expect and anticipate what customers want, read customers and be discreet.

What is your style?

I am all over the place. I will not spend a lot of time in my office because I like to be involved in every area. I usually go to the various workplaces. I like to meet my senior team on an informal basis.

Do you check out your competition?

Most of the GMs in Tokyo know each other. We meet occasionally. Competition keeps us honest and it is important to benchmark your own products and services against your competitors. That is what our customers will do. So I encourage my colleagues to look at competitors.

Will you be living in the hotel?

Actually, I live outside the hotel and enjoy doing so. As a GM, you should know when you have to be in the hotel and when you don’t. Once the hotel opens and things settle down, I’ll take time off. I am an avid traveler and I like diving.

2009/2/24

Tokamachi Snow Festival

Tokamachi Snow Festival

The Tokamachi Snow Festival kicks off in Niigata Prefecture on Saturday night.

9,000 Men

9,000 men scramble for sacred wood at temple
Thousands of men scramble to grab sacred pieces of wood at Saidaiji Temple in Okayama on Sunday.
 
9,000 men scramble for sacred wood at temple

http://www.japantoday.com/category/national/view/9000-near-naked-men-scramble-for-sacred-wood

OKAYAMA — About 9,000 men dressed only in white “fundoshi” loincloths scrambled to get their hands on two pieces of sacred wood at a Buddhist temple in Okayama on Sunday, marking the 500th anniversary of “one of Japan’s three oddest festivals.” The ceremony at Saidaiji Temple is called Saidaiji Eyo, and the two winners who manage to grab the pieces of wood and get out of the temple’s compound are declared by the monks as “the man of fortune of the year.”

The almost-naked men entered the compound at around 10 p.m. Saturday after undergoing a purification rite by pouring cold water over themselves. At midnight, the monks turned off the lights and dropped the 20-cm-long pieces of wood into the writhing throng. The participants immediately started struggling to get ahold of them, with steam coming off their bodies in the cold night air.

2009/2/22

Marijuana Boom

 
TOKYO, Feb. 20 (AP) - (Kyodo)—Sumo wrestlers, actors and college students caught for marijuana possession are apparently proving to be just the tip of the iceberg as police authorities say the number of cannabis-related crimes has risen to record levels in Japan.
 

A National Police Agency report made available Thursday showed police departments across the country handled 3,832 cannabis-related cases involving 2,778 offenders last year, both all-time highs since the NPA began tracking records in 1956.

The figure for total cases marked a 16.8 percent increase from the previous year, with the number of offenders rising 22.3 percent. There were 2,374 first-timers, accounting for 85.5 percent of the total offenders and posting a 20.6 percent year-on-year increase.

As for breakdowns in age groups, the combined number of offenders in their teens and 20s went up to 1,736, or 62.5 percent of the total and a 10.6 percent rise. Among them were 49 high school and two junior high school students.

The figures and numbers included highly publicized cases, most notably the arrest of a Russian professional sumo wrestler, Wakanoho, who was caught in Tokyo in August for marijuana possession and kicked out of the Japanese national sport.

Actor Taishu Kase was then apprehended in another high-profile case while a number of arrests of college and university students were reported throughout the year for possessing, smoking, growing or smuggling cannabis or marijuana.

The agency says a main factor in the increase appears to be numerous Internet websites that provide information officials say helps facilitate illegal acts related to marijuana, including how to grow it, indoors or outdoors, and produce it.

Acquiring seeds of the plant over the Internet is relatively easy and seed trades are not illegal under current Japanese laws, making it possible for seed sellers to ward off a police search as long as they post a description noting that growing cannabis is illegal.

Authorities have belatedly launched countermeasures against such deals and their efforts led to the arrest last year of a group who had engaged in Internet seed sales and delivery on charges of helping to grow cannabis.

"There has obviously been an increasing number of occasions in which people get cannabis seeds or learn how to grow it," an NPA official said. "And there's misunderstanding among them about the toxicity (of cannabis and marijuana). Probably that's part of the reason they tried to get into it very easily."

The NPA report also said there were 15,840 cases associated with stimulant drugs in 2008, down 6.4 percent from the previous year, with 11,041 offenders involved, down 8.1 percent. Organized crimes comprised the majority of the cases.

In other types of crimes, 42 gunshot incidents were reported in which 10 people were killed, down from 65 and 21, respectively.

Jeans House

Kenjiro Maki, head of Nagoya-based furniture design house NOyes, sits next to two Jeans Stools, each made from three pairs of old jeans, and retailing at 36,720 yen.
 

Alcohol Free Beer

Alcohol-free Kirin beer
Alcohol-free Kirin beer
 
Kirin Brewery Company will introduce an alcohol-free beer, “Kirin Free,” from April. The new beer includes no alcohol but does have a beer taste. The company says the new product is the world’s first “alcohol 0.00%” beer-taste drink.
 

Flying High

 
Jetstar Flying High

http://www.japantoday.com/category/executive-impact/view/jetstar-flying-high

TOKYO — While many airlines are struggling amid the global recession, Australian low cost carrier Jetstar is soaring. A member of the Qantas group, Jetstar took off in 2004 with services to 14 destinations in Australia. It began its international operations to Asia in 2006, adding services to Japan in March 2007 with a Sydney-Osaka-Brisbane service.

Jetstar is on the move and last December commenced services to Narita from Cairns and the Gold Coast. It will expand its Gold Coast–Tokyo (Narita) two-class service from the current five times a week to a daily service from March 29. That means Jetstar will be offering 21 weekly return flights that includes existing Osaka-Gold Coast-Sydney and Cairns-Tokyo daily services.

The strong yen against the Aussie dollar is a big help, of course, and a successful advertising campaign featuring “talento” Becky has given the airline a high profile in Japan. Jetstar got another boost last November when it was named CAPA Low Cost Airline of the Year by the Centre for Asia Pacific Aviation.

On the Japan routes, Jetstar uses six Airbus A330-200s, configured for 265 economy seats and 38 StarClass seats. The airline offers a range of beverages for purchase and portable video-on-demand entertainment units for hire.

Heading up the airline’s operations in Japan is Masaru Kataoka, the regional general manager. Born in Kyoto, Kataoka majored in mechanical engineering at Shinshu University in Nagano. He joined Hitachi as a nuclear engineer, then switched to the airline industry. He worked for Singapore Airlines, Ansett and Air New Zealand before moving to Jetstar in 2006.

Based in Osaka, Kataoka makes regular visits to Tokyo where. Japan Today editor Chris Betros caught up with him recently.

Was it hard launching a low cost carrier in Japan?

It has been an exciting challenge, introducing a new concept to the leisure travel market.

What is the image of a low cost carrier in Japan?

It used to have a cheap image but as we have become better known among consumers, the brand image is changing to mean convenience, cheap but safe. A lot of consumers don’t know Jetstar is a company based in Australia. However, Qantas is well known in Japan because it has a 50-year history, so we have been able to use the name of Qantas to expand the brand awareness of Jetstar.

How are you marketing Jetstar?

In Kansai, we have been doing a sales and marketing campaign for more than two years, so our name is fairly well known there. For Tokyo, we announced the commencement of operations last July and since then, we have been promoting the name of Jetstar nationwide. In February of last year, we started a campaign using Becky and it has been very successful. She is very popular among all generations and projects a very bright, cheerful image for Australia.

What is your business model?

It is a simple point-to-point service. We don’t issue tickets. You pay for meals and entertainment on board or in advance. This is clearly mentioned when you book online or through our call centers. Tickets sold through travel agencies include meals and comfort packs.
What sales channels do you use?

Before we commenced operations, we had an initial budget to expand branding first, then establish sales channels, not just relying on existing channels such as travel agencies, but create our own sales channels. Online bookings and our call center account for 70% of bookings in Australia, while in Japan, it is about 25%. Many Japanese still prefer using travel agents because they are everywhere and take care of everything. They can give older customers much more information and options for holidays.

How many routes are you operating to and from Japan?

We have three routes from Japan—Kansai-Gold Coast, Narita-Gold Coast and Narita-Cairns. From March 29, Gold Coast-Narita will go from five weekly flights to a daily service. The Gold Coast service continues on to Sydney.
How were you able to get the extra slots at Narita airport? There always seems to be a waiting list.

We took over slots given up by Qantas which reduced its flights to Japan.

How are load factors?

The best load factor at the moment is on the daily Kansai–Gold Coast sector, then Narita-Cairns. Revenue generation is good, over our expectations. The Narita-Gold Coast route has a good mixture of passengers. Despite the strong yen, there is still a big demand in Australia to come here for skiing.

Any plans to expand your service to other cities in Japan?

Right now, we only have six aircraft on long haul sectors. When we take delivery of our new Boeing 787s, scheduled for early next year, we might review our network.

How many Japanese flight attendants do you have?

We have about 40 who are based in Sydney and Cairns.

What is a typical day for you?

I show up at the office about 8:30. First, I check emails to Australia, then I concentrate on our sales and marketing strategy. I’m in the office most of the day, though I do come to Tokyo a lot. I go to Melbourne 3-4 times a year.

How do you like to relax?

I like playing golf, and coaching my children’s softball team.

 www.jetstar.com
2009/2/14

Give & Get!



Japan signs deal on $100 billion loan to IMF

http://www.breitbart.com/article.php?id=D96AVP300&show_article=1

ROME, Feb. 13 (AP) - (Kyodo)—Japan and the International Monetary Fund formalized an agreement Friday on the former's loan of $100 billion to the Washington-based lender to help it keep assisting cash-strapped countries amid the global financial crisis.

Japanese Finance Minister Shoichi Nakagawa and IMF Managing Director Dominique Strauss-Kahn signed the terms of the accord in the Italian capital just ahead of a two-day meeting of the Group of Seven financial leaders.

"This loan is not only important for the IMF...but it's mostly important for all countries having problems with the crisis and needing help," Strauss-Kahn said during a signing ceremony.

"This loan of $100 billion is the biggest loan ever in the history of mankind," he said, adding he hopes other countries will follow in Japan's footsteps by contributing funds to the IMF.

For his part, Nakagawa said, "I hope this can be put to good use very quickly." He said that given the global crisis, it is important that the IMF play a major role in tackling it.

Japanese Prime Minister Taro Aso unveiled Tokyo's intention in November to lend a maximum of $100 billion to the IMF to shore up the institution's financial standing and help it continue lending.

The IMF has sought to double its lending ability to some $500 billion to boost confidence so that it can handle any future borrowers amid the financial crisis, in addition to recent borrowers such as Pakistan, Iceland and some Eastern European countries.

Japan's total commitment is equivalent to about 31 percent of total IMF quotas. The IMF's lending capacity was about $143 billion before Japan's commitment.

The initial period of the commitment is for one year, and may be extended for up to a total of five years depending on need. Each drawing will carry interest at 0.62 percent.

The Friday and Saturday meeting of the G-7 brings together finance ministers and central bank governors from Britain, Canada, France, Germany, Italy, Japan and the United States.

ANA InterContinental Tokyo Upgrade

As you probably know by now, I love hotels and probably have stayed at more hotels in Tokyo than anyone ever! I have stayed at the ANA InterContinental Tokyo (formerly ANA Tokyo) many times and it has always been an outstanding hotel in the center of Tokyo. Now it seems it's even more outstanding than ever after being upgraded...



ANA InterContinental Tokyo opens 600-sq-meter lounge
 
http://www.japantoday.com/category/travel/view/ana-intercontinental-tokyo-opens-600-sq-meter-lounge

TOKYO — The ANA InterContinental Tokyo has completed a multimillion dollar renovation of its Club InterContinental Lounge on the 35th floor, offering breathtaking views of Tokyo’s major landmarks and Mount Fuji.

The 600-square-meter Club InterContinental lounge claims to be Japan’s largest, and is more than three times the size of the previous lounge. This new refurbished lounge will serve as an exclusive facility for guests staying on the Club InterContinental floors.

The Club InterContinental lounge is demarcated into six distinct areas: a welcome reception, library, relaxation space, dining room, bar and meeting facility. Because the lounge consists of six coexisting zones, each serving different purposes, faintly translucent partitions are used to delineate the areas. This idea derives from Japan’s traditional technique of expressing a subtle “light” - typically realized through the use of “sudare” (bamboo blinds) and “andon” (paper lanterns). The lounge as a whole is designed to serve as a living space with a comfortable and relaxed atmosphere. The lounge also has shower suites for early arriving and late departing guests.

The Club InterContinental lounge also offers a dedicated InterContinental Concierge desk.

To celebrate opening of the new world class club lounge and rooms, ANA InterContinental Tokyo is offering free upgrades to Club InterContinental. This limited opportunity will be offered to the first 50 new reservations made each day before March 31. Rates start from 26,000 yen and are based on the best flexible rate and varies depending on the day.
2009/2/11

Rainbow, Liberty & Tokyo Tower For All

Rainbow Bridge
A night view of Rainbow Bridge, a replica of the Statue of Liberty and Tokyo Tower, taken from Odaiba.
2009/2/8

Rooftop Park

Rooftop park to be built above new Meguro expressway junctionTokyo's

An artist's impression of the future Ohashi junction in Tokyo's Meguro Ward. The roof of the new structure will become a public park. (Photo courtesy of the Meguro Ward Government)
An artist's impression of the future Ohashi junction in Tokyo's Meguro Ward. The roof of the new structure will become a public park. (Photo courtesy of the Meguro Ward Government)
 
 

Meguro Ward has unveiled a project that would see a rooftop park created atop an expressway junction now under construction.

The new Ohashi Junction, joining the Metropolitan Expressway system's Route 3 and the Central Circular Route, will be about 400 meters in circumference and is scheduled for completion by the end of fiscal 2009. The rooftop park atop the looping concrete structure, part of an overall effort at greening the expressway project, will be the first of its kind in Japan.

Planners had originally intended to cover the roof of the junction with vegetation. However, the idea to make the roof into a public park surfaced during consultations with local citizens.

The Metropolitan Expressway Co. will loan the top of the junction to Meguro Ward, and construction of the park is expected to be completed in fiscal 2012.

The rooftop park will be from 7 to 35 meters above street level, following the expressway junction as it climbs upward, and create around 7 square kilometers of green space. It will be accessible from the redeveloped Building 2 tower, which will be built next to the junction, as well as from the pedestrian bridge over National Route 246, which runs beneath Route 3.

Japanese Police Cars

A roundup of Japan’s police vehicle fleet

A roundup of Japan’s police vehicle fleet

http://www.japantoday.com/category/lifestyle/view/a-roundup-of-japan%e2%80%99s-police-vehicle-fleet

TOKYO — Imagine seeing a Nissan Skyline GT-R closing in on your rearview mirror, red lights ablaze. Packing a straight-six twin-turbo engine, this beast is one surefire way to get you to behave. Who in their right mind would go over the 100km/h speed limit knowing such fully accessorized monsters are lurking, looking for their next victim?

Ever since the early ’90s, domestic manufacturers have churned out a string of affordable sports cars, ranging from your average Subaru Impreza WRX to the top-of-the-line Honda NSX. And Japanese police departments have wasted no time buying them up — effectively creating a fleet of super patoka.

Luckily for urban drivers, the speediest vehicles are used mostly to cruise the highways. On city streets, the police deploy more run-of-the-mill models. The Toyota Crown is probably the one everyone is most familiar with—a big, Japan-only four-door sedan packing, in the latest model, a 3.5-liter V6. Black-and-white Nissan Crews, which like Crowns are also commonly used by taxi companies, are another regular sight in central Tokyo.

Helping the feared parking police squeeze through the tighter alleys of the capital are vehicles like the yellow-plated Daihatsu Mira kei-jidosha, which within the blink of an eye can dispatch four ticket-book-equipped policewomen ready to chalk your tires.

The two-wheeled approach to policing is also very common. Official vehicles range from the squeaky pushbikes, equipped with the latest in umbrella-holding technology, all the way to the top-of-the-line Honda VFR800P “shiro-bai” — one of the most tactical weapons thanks to its compact (easily concealed) size.

The best way to get a glimpse of these and other cars is at one of the yearly inspection parades put on by regional departments. In search of the latest and greatest, we attended one recently put on by the Chiba Prefectural Police at Makuhari Messe.

On top of the dozens of “shiro-bai” driving in formation, we spotted a few undercover cars, including the brand new Toyota Crown Majesta and the Subaru Legacy B4 turbo, both stealthily deployed on the Higashi-Kanto Expressway. There was also the massive Isuzu Giga armored bus, used to transport riot police and prisoners. At the other end of the scale were the hybrid Toyota Estima and the frugal, futuristically styled Mitsubishi i.

The sheer variety of vehicles attracts some pretty hardcore “otaku” who fanatically attend every one of these parades with their cameras documenting the rarer machinery on display.

For more information on future parades, keep an eye on the websites of your area’s police websites. Or push the pedal to the metal, and roll the dice — you may earn yourself a real close look.

NTT Up!

I used to work at NTT for about four years from 2001-2005, maybe it's time I move back there somehow?
 
 
NTT profits jump on Internet, mobile operations

http://www.japantoday.com/category/technology/view/ntt-profits-jump-on-internet-mobile-operations

TOKYO — Japan’s top telecommunications company Nippon Telegraph and Telephone Corp said Thursday its group net profit jumped nearly 70% in April-December, on strong performances from its fixed-line Internet business and mobile phone operations.

NTT's profit for the nine month period rose to 544.08 billion yen from 322.22 billion yen a year earlier.

Group revenue dipped slightly to 7.73 trillion yen from 7.84 trillion yen, while operating profit rose 16% to 1.01 trillion yen from 874.38 billion yen.

NTT said it made solid gains in subscribers for fixed-line data services, including Internet Protocol, or IP, based phone services and its fiber optic Internet business. It also cut costs and increased profitability at its large domestic mobile phone unit, NTT DoCoMo, from a year earlier.

The company maintained its outlook for a net profit of 560 billion yen on revenues of 10.6 trillion yen for the full year through March.

NTT’s earnings are based on U.S. accounting standards.

Hawaiian Valentine's

News photo
 
Hawaiian Valentine's
 
 

Roy's Tokyo Bar & Grill, a Tokyo outlet of award-winning Hawaiian chef Roy Yamaguchi, has prepared a special dinner course for Valentine's Day, available from Feb. 10 to 14.

Yamaguchi is renowned as a pioneer of Hawaiian Fusion cuisine, which features local ingredients, European sauces and Asian spices, all based on Hawaiian flavors.

Against the backdrop of a night view of Tokyo Tower, guests can enjoy a five-course dinner, including foie gras terrine with port wine sauce, New England-style clam chowder, lemongrass-flavored grilled red sea bream, braised beef in red-wine sauce, and dark and white chocolate-duet mousse for dessert.

The dinner course is ¥8,000 per person. Reservations are recommended.

Roy's Tokyo Bar & Grill is located on the fifth floor of West Walk in Roppongi Hills, above Roppongi Subway Station.

NHK 24 Hours Worldwide



NHK 24 hours worldwide

http://search.japantimes.co.jp/cgi-bin/ed20090208a1.html

NHK last week began its new worldwide 24-hour all-English TV service. The expanded broadcasting will now extend into some 70 countries via satellite, cable and the Internet. That means more people in more places will now be seeing Japan much more of the time.

Since its inception in 1995, NHK's international TV broadcasting has increased its reach to 80 million households worldwide. The plan to increase that to 110 million households worldwide this year is an admirable goal. With the current economic crisis making travel prohibitively expensive for many tourists, the service may serve as one of Japan's primary interfaces with the world.

This service offers more than colorful brochures or friendly tourist information. With programs that give insight into Japan's cultural heritage and social issues, NHK's increased programming will establish an image of Japan that has far-reaching consequences. As a counterpoint to "strange Japan," news, documentaries and features have the potential to present diverse aspects of Japan with care and critical understanding.

In addition to the noncommercial shows, however, the new service will also include television programs made by commercial TV stations, including commercials. The running of commercial content alongside NHK documentaries and features seems a slight confusion of intentions. In this YouTube age, though, where each clip of video silliness takes on its own cyber-life, any insistently promotional or simplistically superficial programs run the risk of backfiring. Let's hope the directors create and select programs seriously and thoughtfully.

Those concerns aside, the service seems a sure-footed step in the right direction of letting the world know about Japan. More and more people around the world have become fascinated with Japanese culture, and NHK now has a chance to enhance the international flow of information in a positive and meaningful way. Japan's engagement with the world is still a work in progress, but progress is being made.

2009/2/7

Imperial Vacation

Emperor and empress on holiday
Emperor Akihito and Empress Michiko talk with local residents during a stroll on a beach near their imperial villa where they are staying for their recuperation in Hayama, south of Tokyo, on Friday morning.

My Company's Big Mobile Picture

The CE143 system LSI for camera-equipped mobile phones

NEC Chip to Bring 12Mpixel Camera, HD Video to Handsets

http://techon.nikkeibp.co.jp/english/NEWS_EN/20090206/165304/

NEC Electronics Corp developed a system LSI that it claims will bring a high picture quality comparable with that of digital still cameras to camera-equipped mobile phones.

The company will start shipping samples under the product name of "CE143" in March 2009.

The CE143 has basic image processing functions and, with a combination of a CMOS image sensor, can add camera functionality to a mobile phone. In addition, it integrates an image stabilizer, shading correction and other functions, according to NEC Electronics.

The LSI can realize mobile phones that can take photos at a resolution of up to 12 Mpixels and output full-HD video.

Because the CE143 has a circuit for detecting faces during focusing, the time required for the detection is reduced to 1/25 that of the company's existing product. In addition, the LSI incorporates NEC's proprietary single-frame super resolution technology, which was developed to reduce image blur and degradation during digital zooming, as an IP core.

Furthermore, the noise reduction circuit was modified to improve the S/N ratio by more than 6dB compared with the existing product.

NEC Electronics collaborated with software partners to strengthen its technical support for image tuning by device manufacturers. Provided with not just the LSI but also utilization technologies including support for the system development, phonecam manufacturers are able to reduce the development period, etc, said NEC Electronics.

The application software developed for the CE Series, the company's existing product line, can be used for the new LSI to control the camera function of a mobile phones.

The core supply voltage is +1.2V and the I/O supply voltage is +1.8/2.7/2.85V. The CE143 is equipped with a 512-Mbit mobile DDR memory and an 8-Mbit flash memory. It is packaged in a plastic FBGA. Samples are available at ¥4,000 (approx US$44) per piece. NEC Electronics plans to start mass-production from April 2009 with a monthly output of one million pieces.

The company will exhibit the new system LSI at Mobile World Congress 2009 in Barcelona, Spain from Feb 16 to 19, 2009.

MLB

World's 1st official MLB restaurant to open in Tokyo

http://www.japantoday.com/category/features/view/worlds-first-mlb-official-restaurant-to-open-in-tokyo

World's 1st official MLB restaurant to open in Tokyo 

MLB Cafe Tokyo will open in Ebisu on Sept 17.

TOKYO — Baseball is about to go into the restaurant business. MLB Cafe Tokyo, Major League Baseball’s (MLB) first official restaurant, is scheduled to open on Sept 17 in front of Sapporo Breweries’ headquarters at Ebisu Garden Place in Tokyo.

"Baseball is the most popular sport in Asia. Many Asians are now playing in MLB. That`s why we think a restaurant with a concept associated with MLB, rather than individual teams, will be popular,” said Kaz Sakuma, Chief Operating Officer of Sunrise Japan Foods Co which will manage the eatery.

The 3-story MLB Cafe Tokyo will be 1,600 square meters in area and have 260 seats, including a VIP area. A 500-inch giant TV monitor will show both live and recorded MLB games. The restaurant plans to offer lunch and dinner for about 1,500-2,000 yen and 3,000-4,000 yen respectively. The facility also includes a wedding chapel and a shop selling MLB goods.

Sakuma said, “MLB Cafe Tokyo is not just a restaurant featuring baseball. We would like to promote ‘food education’ through healthy eating.” The restaurant plans to hire popular Japanese chef Masashi Nagasaka to supervise its cuisine that will be original food based on regional specialties of MLB team hometowns, such as clam chowder with Japan’s burdock root and crab cakes made of tofu. Sunrise Foods also plans to have entertainment events in the restaurant so “customers can enjoy it like Disneyland,” said Sakuma.

While the restaurant business has been declining and marked a 0.8% decrease in sales last year, according to the Japan Food Service Association, Sakuma is optimistic about the project. “As people are eating out less frequently, they tend to choose value for money. The current situation is a golden business opportunity for us.”

Sunrise already operates the cafe chain “news DELI” which collaborates with other companies, such Dell Computer, Sony and even a banana brand, to promote their products and services in its cafe outlets. Sakuma said the cafe chain is not just a cafe but an effective medium for commercial promotion. “The business model interested MLB officials,” he said.

Sakuma expects 100,000 people to visit MLB Cafe Tokyo as a new sightseeing spot and 600-800 million yen sales a year from the restaurant and bridal businesses respectively. He also plans to organize events for children to meet professional MLB players to foster future major leaguers as part of Sunrise’s CSR (corporate social responsibility) activities.

Let It Snow

Sapporo Snow Festival
A man poses in front of a snow sculpture symbolizing Japan’s swimming world record holder Kosuke Kitajima and Tokyo’s bid for the 2016 summer Olympic Games, at the 60th Sapporo snow festival in Sapporo. About 270 snow and ice sculptures are exhibited at the famous Feb 5-11 winter festival.